In a widely anticipated move, Brunswick announced today that it has product registered all seven of its bowling ball brands with the PBA Tour.

The move means balls under the brands of Brunswick, Columbia 300, DV8, Ebonite, Hammer, Radical, and Track can be thrown in PBA competition. Brunswick and Hammer bowling shoes and all of the accessories for Ultimate Bowling Products and Powerhouse brands are also product registered.

Brunswick reported in a news release the deal with the PBA Tour was for three years and was a multimillion-dollar sponsorship.

Just last month, Brunswick made waves in the bowling industry with its announced acquisition of the brands of Ebonite International, which included Columbia 300, Ebonite, Hammer and Track.

“The PBA sponsorship was one of our top priorities as a follow up to the recent Ebonite acquisition,” Brunswick CEO Corey Dykstra said in the release. “This multi-year agreement with the PBA confirms our commitment to all of our consumer brands and to growing the sport of bowling.”

Brunswick also reported the agreement solidified Brunswick as the “Exclusive Official Capital Equipment and Lane Maintenance Supplier” to the PBA through 2022. As such, the PBA will use Brunswick MAX lane machines, cleaners, conditioners and cloth exclusively on the PBA Tour and the PBA50 Tour.

In addition, the release says Brunswick will also furnish the bowling equipment for PBA arena events conducted during the next three seasons, including pinsetters, ball returns, Sync scoring systems, and Pro Lane synthetic lanes. Brunswick will supply MAX crown bowling pins to be used during televised PBA Tour competitions and will be named as the preferred bowling ball brand at PBA Tour pro-am events.

“We are very excited to continue the long-standing partnership between Brunswick and the PBA,” PBA CEO Colie Edison said in the release. “This relationship has been productive for more than 60 years, and we appreciate Brunswick’s tradition of supporting competitive bowling and look forward to continuing to deliver outstanding value to their brands.”

The 2020 season on the PBA Tour gets underway Jan. 15 with the PBA Hall of Fame Classic. All qualifying and match play rounds will be broadcast live on FloBowling.